What is CBD?

Cannabidiol (CBD) has recently caught the media attention, and is quickly growing in popularity and headed toward mainstream embrace. You may have seen it in a variety of products, from tinctures and edibles to cosmetics and softgels. It is also a popular add-in booster for your morning coffee or post-workout smoothie. So what is CBD exactly, and why is it suddenly growing so popular?

What is CBD?

Cannabidiol (CBD), is a naturally occurring compound produced by cannabis, a plant with a deep history as a medicine for thousands of years. CBD is, by far, one of the most studied compounds of the 100-plus known cannabinoids found in the cannabis plant. Emerging studies seem to support the quality benefits CBD has on the human body in maintaining overall wellness and homeostasis.

What is CBD Oil?

CBD oil is a natural oil extract from the flowers and leaves of the cannabis plant, and has been used for wellness for thousands of years. It is used by people across the globe for a variety of reasons. CBD works naturally with the human body’s endocannabinoid system to produce a great variety of health benefits.

What is ECS?

The Endocannabinoid System (ECS) is the human body’s regulatory system, which helps sustain balance between many bodily institutions including the central nervous system and the immune system. Our bodies have endocannabinoids, receptors, and compounds which interact with the compounds naturally occuring in hemp. 

What is Cannabis?

Cannabis is a genus of flowering plants in the family Cannabaceae. Two species are commonly recognized: Cannabis sativa and Cannabis indica. The genus is widely accepted as being indigenous to and originating from Central Asia, with some researchers also including upper South Asia in its origin.

Cannabis sativa plants are taller and more fibrous, thus being the species from which hemp cultivation emerged. Cannabis indica plants are shorter, bushier, and less suitable for industrial purposes and food production; nonetheless, they are well-suited for the production of medical marijuana.

What Are the Differences Between Hemp and Marijuana?

It is a common misconception that hemp and marijuana are different plant species. They are, in fact, the same plant species, but have important distinctions for us to understand.

In the U.S., marijuana is defined as any Cannabis sativa plant which has greater than 0.3% tetrahydrocannabinol (THC), the primary psychoactive compound in cannabis which gets you “high”.

Hemp is defined as any cannabis plant which has 0.3% or less THC. A plant with even a 0.4% THC level would be classified as marijuana, despite the fact that 0.4% will not have a noticeable psychoactive effect.

Furthermore, in order to be legally cultivated, hemp must contain less that 0.3% THC. Hemp is not only used for wellness purposes, but is grown as an industrial crop for the use of fibers in textiles and building materials.

While many CBD products on the market are extracted from this type of industrial hemp, NU EIRA CBD oil is produced from a CBD-rich genus known as PCR hemp, short for phytocannabinoid rich hemp. PCR hemp contains as much as ten times the potency of CBD as generic industrial hemp, with negligible amounts of THC. NU EIRA takes the extra step in removing even the trace amounts of THC to serve you products that are potent, pure, and THC-free.